National federation
Marshall Islands Soccer Federation
A small island nation, a kit that carries a message much bigger than football.
The brief
The Marshall Islands sit among the countries most exposed to rising seas. The federation wanted kits that played on the pitch and spoke well beyond it.
What we made
Two kits with a story stitched into them, including a 2030 away shirt that looks ahead to what climate change could do to the nation. Detail runs through the whole design: rubberised badge, individual numbering and sponsor print.
The outcome
The shirts have raised more than £100,000 for the federation, were named among Panenka Magazine's Top 150 Most Iconic Kits, and the 2030 away kit is on display at the National Maritime Museum in London. The project also won the Forever Green Initiative of the Year award from Real Betis.
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Kiribati Islands Football Federation